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Editorial

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Editorial: by Clark Page . . . . . 
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Sinclair Intimacy Institute's Director of wholesale operations Susan Yeager Montani
Pictures are worth 1,000's of words.
http://www.intimacyinstitute.com . . . 1-(888) 736-2247
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Robb McCullough and Dream Girl designer Jamine Templeton
show off with the Dream Girl line 2004. 
http://www.dreamgirldirect.com  . . . 1-(310) 838-6761

Please, No Drop-Shipping Today 
You’re On-line to make a million. OK you’ve got customer orders - 
So you get on the phone to place an order to the manufacturer / vendor. 
Sorry, but they're out of the styles, colors & size, as they can't always 
keep inventory in their warehouses for you. 
Yes, you have to stock Merchandise. Remember you cannot sell out of an 
empty cart. Never was that more true than on the Internet. 

1)  Keep it simple in the beginning,- the customer is buying product, 
     not technology. 
2)  Select your Lines and items that appeal to you, (On-line Store), your 
    site reflects your unique personality. Diversify apparel, don’t be afraid 
    to be different than other sites showing the same styles over & over again. 
3)  Make sure your site is easy to use, to navigate back & forth, and that the 
    customers get a good description and views, making your site Customer- 
    Friendly. 
4)  Back to your Stockroom.  Start with 1,2,or 3 of each style, color, & sizes 
    that you want to show. 
 5) Your vendor / manufacturer is not going to Drop Ship goods to you sale by sale.
 
 


West Coast Lingerie News. .  January. 2004
by: Clark Page

Los Angles Mart Week of Jan. 16 through 20,
attended with enthusiasm by Western retailers and 
met a few from Mid West and outside the United States.
This was a Spring Show, but last minute orders for
Valentine's was on everyone's mind. The Internet
was a favorite subject. Stores adding the power of

the World Wide Web to enhance & strengthen their businesses.
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Rob McCullough West Coast Rep. for Dream Girl & Empire Intimates
Shows the new 2004 "Dream Girl" line, and shows off his
new "Empire" line to Suezi Page. 
Rob is also West Coast Representative for the "Leg Aveune" stocking line.
With a Showroom in the L.A. Mart, Rob takes his lines on the road
and works person to person with his retail accounts. (909) 425-2102
 


Keyboard 2004
           by: Clark Page
      www.lingerienetwork.net

Women are the fastest growing group of
Buyers on the Internet.
In 1995 money spent per customer was $99.00
In 1999 it is $1,615.00   to exceed $2,240.00
annually in the new millennium year 2000
 

Surveys include statements that people are
rearranging their shopping methods.
By year 2003 estimated annual growth
is to exceed 35 Billion $ per year.

Now News - 3.3 Billion will be
spent Retail on the Internet this Holiday
Season. (thru Valentine’s)

Amount spent Holiday 2003 exceeded
all previous years. 
An Internet on-line store in unison with a
street, walk-in store can be an asset, showing
to 10’s of thousands of shoppers annually.
While selling current styles you can market
even odds & ends, and keep store personnel
busy in slack hours. You can even
promote your physical shop for additional
walk-in traffic from local trade.

Remember how hard you worked last week
showing garments to that customer. You dragged
a dozen pcs. to show, only to see her leave saying
"I’ll think about it" You had to remove a make-up
smudge & put everything back on hangers. What
if you didn’t have to do that everyday?

The Internet is proven the most effective, economical
advertising & promotion tool in modern merchandising.
You can "0" in on your local area, every city has some
kind of Internet site where you can advertise to your
local shopping public. With the modern html editors and
quality computer hardware selling at new bargain prices,
you can have that 2nd, 3rd, additional store Now!
The Early Internet Entrepreneurs have paved the way.
A multitude of Hosts are ready to help launch you into the
"world wide web."
 

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